The photo of the attractive brunette is strategically cropped, but the ad makes it clear she's wearing nothing but a smile. The pitch: she swims nude at Paradise Lakes Resort and so can you.
Lake Como, Paradise's across-the-lake neighbor, promises a more rustic family style retreat, including naked camping and karaoke on its 210-acre grounds.
Just up the road, brash newcomer Caliente Resort and Spa entices nudists with conspicuous consumerism - flashy facilities, lavish homes and a medical spa featuring laser hair removal.
Three of Pasco County's six nudist resorts are taking off the gloves and everything else as they attempt to attract more of the worldwide clothing-optional market, which has tripled in size since 1992.
"Pasco is becoming the Mecca of North American nudism," said Richard Mason, an activist who helped open a stretch of Miami-Dade County's Haulover Beach to nudists in 1991. "A lot of people think nudists live in a colony like hippies. Then you see a place like Caliente. It's like a country club."