The owner of a skincare company has seen her sales soar by 500 per cent after stripping off in the first full-frontal nudity ad seen in Britain.

As she celebrated her 38th birthday today (Sun) - this time wearing more than her birthday suit - Joanna Gardiner spoke of her pride that hundreds of thousands of viewers had gawped at the 60 second ad in which she wears just a pair of headphones.

Posted on video website YouTube, and mentioned in her company, Ovelle's newsletter, viewers of the internet ad have skyrocketed as word got around through word of mouth emails from viewers telling friends about the campaign. Ovelle say more than 340,000 people have watched the vid.

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